After a 6 month long preparation process Söke’s 50th year advertisement campaign began in May. The Söke logo design which has the girl picking up wheatears was designed by us 20 years ago and we fictionalized it photographically for their 50th year. Dila Danışman was chosen out of more than 100 people as the most suitable model and the shooting we’ve done in the studio was followed by the montage and retouch operations of the selected poses. We added "We’re the youngest of 50 years!” to the "We’re Flourists, We’re the Leaders…” slogan which we created 20 years ago for Söke and we completed the campaign by giving full page ads in national newspapers and grand size posters to the open air sites of urban cities for 2 months.
May 2013
